Statement Analysis®

Debby Boone and the Lifestyle Lift

You have probably seen the infomericial for the Lifestyle Lift which is a facial rejuvenating procedure. They state you can, "Turn back the hands of time." Their spokesperson is Debby Boone. Boone is 56-years-old and looks good. Therefore, many people watching the infomercial probably believe she has had the procedure. However, if you listen to the infomercial you will find that Boone never states she has had the procedure. When analyzing a statement we believe what people tell us but we do not add to their statement. If they do not tell us something, then we cannot believe that it happened.

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